Peruvian Breastfeeding Competition

Why was I not born Peruvian? This is one of the most twisted/awesome stories I've heard in a while and I can only hope that the sport catches fire in America:

Check out this years Champion:
Oh yes, he will grow strong.

I'm unsure as to how one "wins" in this competition, but I suppose maybe reading the article would help answer that question. Read more about it here