I've been complaining that advertisers haven't caught on to the fact that there are really popular members of the very popular YouTube that might be good in pushing product. Seems like either one advertiser got smart or Hooman of Hoomantv started flexing that hustler muscle.
I personally don't like this video much, but it's not the worst product plug I've ever seen. He keeps it unbearably simple yet practical by only asking celebs, "Is this phone sexy?"- sexy actually being an ancient secret word that will make anyone listen (uttering it also summons mummies in certain situations).
What do you think? Good integration? Will Hooman alienate fans if they think he's just an ad portal? How often can he do this?
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4 years ago
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