The new video for the great new Sigur Ros tune. If this song is any indication of the upcoming album, these guys are taking their sound in an entirely new direction. I for one am excited to brave the new trail.
Sigur Ros have an uncanny ability to capture intense emotions and bottle them in blasts of sound that don't even need words. That may be their biggest selling point for me- the fact that most of what they sing is indeed "gobbledigook" only helps to reinforce my opinions on what is the best mechanism for a message. I have long been a fan of commercials and short films that are short on copy and big on music. It's like words are giving you a finite playing field to search for the meaning while music opens up the flood gates and let you interpret any way you wish. In a nut shell, that's what Sigur Ros is to me, a limitless flow of interpretive opportunity. And with that, the video:
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